Passport Photo - Smartphone iD
63
Quality Score
Solid
Passport Photo - Smartphone iD
Medium confidence
✍️ bumetric analysis
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Passport Photo - Smartphone iD is an iOS app from Smartphone iD in the Photo & Video category, currently rated 4.7★ across 1,326 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 63: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (129 MB) | +$31K |
| ⚙ Photo & Video complexity ×1.55 | +$45K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 17× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
185K
Lifetime downloads (US-equivalent)
Monthly active
33K
Daily active
9.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
8.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.9
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 1,326 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Low install base (1,326 ratings)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.21
In this new version, easily take photos of your baby thanks to helpful tips and music designed to capture their attention.
The tips section has been redesigned to help you take successful photos on the very first try.… Full release notes →
The tips section has been redesigned to help you take successful photos on the very first try.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Passport Photo - Smartphone iD
- Developer
- Smartphone iD
- Bundle ID
- com.smartphoneid
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, NL, EN, FR, DE, IT, PT, RU, ZH, ES
Company
- Website
- Not found
- Tagline
- Photo d’identité conforme et code ePhoto, en ligne
- Description
- Faites votre photo d’identité officielle en ligne. Conforme, vérifiée et acceptée pour vos documents, rapidement et en toute simplicité.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $556/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/smartphone.id.france · instagram instagram.com/smartphone.id.france · linkedin linkedin.com/company/smartphone-id · youtube youtube.com/watch?v=9j_DV6aJFiA
- Not found
- Phone
- Not found
- Contact page
- smartphone-id.com/contact
- About page
- Not found
📈Ratings growth1,326 ratings+132500% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Passport photo – 100% accepted for all official US documents.
Take it from home. Fast, secure, and government-compliant.
Simple. Fast. Reliable service.
Since 2017, millions of users have trusted Smartphone iD to take official ID photos — without leaving home.Whether it’s for a passport, visa, Green Card, DMV license, or any government application, Smartphone iD provides a compliant photo in minutes, with step-by-step guidance.
Why choose Smartphone iD:
- 100% compliant with official US and international standards
- Unlimited retakes until your photo is approved… View full description on the official store →
Take it from home. Fast, secure, and government-compliant.
Simple. Fast. Reliable service.
Since 2017, millions of users have trusted Smartphone iD to take official ID photos — without leaving home.Whether it’s for a passport, visa, Green Card, DMV license, or any government application, Smartphone iD provides a compliant photo in minutes, with step-by-step guidance.
Why choose Smartphone iD:
- 100% compliant with official US and international standards
- Unlimited retakes until your photo is approved… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 129 MB🔞 4+📱 iOS 15.6+🔖 v2.21🔄 updated 0d ago🌐 AR, NL, EN, FR, DE +5📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.88 → 4.74 (improved 2.86★)
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.70 → 1.88 (dropped 2.82★)
2026-03
⭐
Rating ↑ 1.77 → 4.70 (improved 2.93★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-04
⭐
Rating ↑ 2.50 → 2.86 (improved 0.36★)
2023-02
⭐
Rating ↓ 3.25 → 2.80 (dropped 0.45★)
2022-10
⭐
Rating ↓ 3.67 → 3.25 (dropped 0.42★)
2022-06
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2022-06
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2021-05
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.53061★ | 196 | 4.53061★ this version |
| 🇧🇷 BR | 4.72414★ | 58 | 4.72414★ this version |
| 🇨🇦 CA | 4.61904★ | 315 | 4.61904★ this version |
| 🇩🇪 DE | 4.48935★ | 235 | 4.48935★ this version |
| 🇫🇷 FR | 4.73129★ | 20,580 | 4.73129★ this version |
| 🇬🇧 GB | 4.68579★ | 1,133 | 4.68579★ this version |
| 🇮🇳 IN | 4.65079★ | 63 | 4.65079★ this version |
| 🇯🇵 JP | 4.5★ | 22 | 4.5★ this version |
| 🇺🇸 US | 4.74334★ | 1,352 | 4.74334★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Passport Photo - Smartphone iD: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Smartphone iD
View all →📦 Portfolio summaryINDIE studio
5apps·$1K/mocombined
✓ Diversified — top app contributes 41%; risk spread across portfolio
Similar apps in Photo & Video
About this analysis
Why medium confidence: 1,326 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Passport Photo - Smartphone iD make per month?▴
Based on our ML-calibrated revenue forecast, Passport Photo - Smartphone iD earns approximately $556/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Passport Photo - Smartphone iD?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Passport Photo - Smartphone iD?▴
Passport Photo - Smartphone iD is published by Smartphone iD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Passport Photo - Smartphone iD's BU Score?▴
Passport Photo - Smartphone iD has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.