82
Quality Score
Excellent
High confidence
✍️ bumetric analysis
“
Pinterest occupies a unique niche as a visual discovery engine for inspiration and product curation, competing directly with platforms like Instagram (for visual content) and Google Images (for search), but with a distinct focus on actionable ideas and shopping. The app's substantial rating, backed by millions of user reviews, combined with its consistent monthly revenue, signals robust traction and a mature growth stage. This isn't a new entrant; it's a well-established platform with a loyal user base. For lifestyle apps in this category, a common monetization observation is the strong potential for affiliate marketing and direct product sales integration within the free model. Users are already in a discovery mindset, making them highly receptive to curated product recommendations, often leading to a higher conversion rate for in-app purchases or external e-commerce links compared to other categories.
BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.0M
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.4M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$10.6K/mo · 11.4M ratings · 4.3★
View →
ONE-TIME · BUILD💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (319 MB) | +$40K |
| ⚙Lifestyle complexity ×1.05 | +$4K |
Total estimate$95K
👥 Estimated audience size
622.5M
Lifetime downloads (US-equivalent)
Monthly active
80.5M
Daily active
16.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Lifestyle engagement | ~110 installs / rating |
| 🔁Lifestyle D30 retention | 13% |
| 📍DAU / MAU stickiness | 0.20 |
DAU / MAU20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$985K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
6.0
Product Quality
8.1
Revenue Strength
6.0
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
7.6
- 💰 Revenue: Healthy — $400K - $2200K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.78★ across 5,659,138 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -1.76 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (5,659,138 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (38 languages)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 319 MB🔞 12+📱 iOS 16.0+🔖 v14.19🔄 updated 0d ago🌐 AF, AR, BN, BG, HR +33📂 Lifestyle💰 Paid
📝 About this app
Pinterest is a place of endless possibilities. You can:
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love?
It's Possible.
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love?
It's Possible.
🆕 What's New · v14.19
Every week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v14.17.1
2026-04
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 200 reviews across 3 markets● 36% positive · ● 43% neutral · ● 21% negative · Rating drift: -1.76★ (declining — recent 50: 3.02★ vs lifetime: 4.78★)
Sentiment by country (−1 to +1)
🇺🇸 US
+0.15
🇫🇷 FR
+0.13
🇯🇵 JP
+0.00
Top praise themes
bonne application ×5 bien mais ×4 très bonne ×4 cette application ×3 mais sinon ×3 très bien ×3 est vraiment ×3 application mais ×3
Top complaint themes
right now ×5 child abuse ×4 new update ×4 ads ads ×4 que des ×4 see ads ×3 weird kids ×3 mise jour ×3
Risk signals
Bug mentions: 4%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.70385★ | 280,759 | 4.70385★ this version |
| 🇧🇷 BR | 4.85775★ | 1,179,012 | 4.85775★ this version |
| 🇨🇦 CA | 4.69712★ | 531,084 | 4.69712★ this version |
| 🇩🇪 DE | 4.6595★ | 486,289 | 4.6595★ this version |
| 🇫🇷 FR | 4.65433★ | 681,881 | 4.65433★ this version |
| 🇬🇧 GB | 4.72843★ | 602,838 | 4.72843★ this version |
| 🇮🇳 IN | 4.72588★ | 701,779 | 4.72588★ this version |
| 🇯🇵 JP | 4.59313★ | 426,293 | 4.59313★ this version |
| 🇺🇸 US | 4.77987★ | 5,660,798 | 4.77987★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Developer
- Bundle ID
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- 12+
- Languages
- AF, AR, BN, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KK, KO, KY, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TE, TH, ZH, TR, UK, VI
Company
- Website
- www.pinterest.com
- Tagline
- Description
- Discover recipes, home ideas, style inspiration and other ideas to try.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $172/mo
- Top-grossing rank
- Outside top 100 in US Lifestyle
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Specific revenue for the Pinterest iOS app, particularly its advertising revenue, is not publicly disaggregated from the company's overall revenue. While Sensor Tower estimated the Pinterest iOS app's revenue at $20,000 for the last month (as of May 7, 2026), this figure likely represents in-app purchases, not the substantial advertising revenue that contributed to Pinterest's total annual revenue of $4.22 billion in 2025 and $1.008 billion in Q1 2026.
Sources mentioned: Sensor Tower, Business of Apps, Backlinko, Macrotrends, Britannica, Finbox, Sprout Social, TheStreet, SignHouse, Fast Company
📈Ratings growth5,659,138 ratings+36% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
More by Pinterest
View all →📦 Portfolio summaryINDIE studio
3apps·$20K/mocombined
Lead-app heavy — top app contributes 53%
Full revenue analysis
Read the article-style breakdown for Pinterest: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 5,659,138 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
6 answers · auto-generated from this app's public dataHow much does Pinterest make per month?▴
Based on our ML-calibrated revenue forecast, Pinterest earns approximately $172/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Pinterest profitable?▴
With estimated build cost $95K and monthly revenue $172, Pinterest looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Pinterest have?▴
Estimated audience: ~622.5M lifetime downloads, ~80.5M monthly active users, and ~16.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Pinterest?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Pinterest?▴
Pinterest is published by Pinterest on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pinterest's BU Score?▴
Pinterest has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.