How much does Polarr make per month?

Based on our ML-calibrated revenue forecast, Polarr earns approximately $925/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Polarr?

Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Polarr is published by Polarrcan Software Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Polarr's BU Score?

Polarr has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Polarr: Photo Filters & Editor

Quality Score

Strong

Polarr: Photo Filters & Editor

Name: Polarr: Photo Filters & Editor — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Polarr: Photo Filters & Editor revenue, Polarr: Photo Filters & Editor app analytics, mobile app revenue estimate, Photo & Video revenue, iOS app revenue

High confidence

4.7 ✍️ Editor

✍️ bumetric analysis

“

Polarr: Photo Filters & Editor is an iOS app from Polarrcan Software Inc in the Photo & Video category, currently rated 4.7★ across 66,759 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 71: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$140K

↳ What it cost to build · not monthly revenue

Likely range $105K – $190K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (277 MB)	+$40K
⚙ Photo & Video complexity ×1.55	+$49K

Total estimate $140K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$15K

↳ What it would sell for · not monthly revenue

Marketplace range $10K – $20K · 16× MRR multiple

💸 ~0.1× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%

Final multiple 16× MRR

👥 Estimated audience size

9.3M

Lifetime downloads (US-equivalent)

Monthly active

1.6M

Daily active

495K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Photo & Video engagement	~140 installs / rating
🔁 Photo & Video D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 48/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.0

Product Quality

9.3

Revenue Strength

3.7

Monetization Maturity

1.0

Defensibility

4.5

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.66★ across 66,759 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mid install base (66,759 ratings)METRIC		+$5,500
Excellent rating (4.7★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
Mature app (10y old)METRIC		+$1,500
Multilingual (19 languages)METRIC		+$1,500
slowREVIEW		−$1,200
priceyREVIEW		−$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v6.12.1

- Fixed an issue where photos could not be selected when swiping down to return to the photo gallery.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Polarr: Photo Filters & Editor
Developer: Polarrcan Software Inc
Bundle ID: co.polarr.ppe
App Store URL: Open in App Store
Category: Photo & Video
Content rating: 4+
Languages: AR, NL, EN, FR, DE, HI, ID, IT, JA, KO, PT, RU, ZH, ES, TH, ZH, TR, VI, CY

Company

Website: www.polarr.com
Tagline: Polarr | Photo and Video AI Editors
Description: Web and mobile photo and video filters and editing tools
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $926/mo
Top-grossing rank: Outside top 100 in US Photo & Video
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth66,759 ratings+9% lifetimeShow 3-year history estimate ▾

Tracked (51 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Elevate your aesthetics with Polarr, with dozens of advanced AI enabled tools, and millions of Polarr filters made by Polarr Creators around the world.

Tools:
• Retouch AI: Face HD, Skin, Liquify, Facial Features Editing
• Selective AI objects: Sky, Person, Background, etc
• Selective masks: Brush, Radial, Gradient, Color, Luminance
• Overlays: Gradient, Duotone, Weather, Backdrop, etc
• Global adjustments: Light, Color, HSL, Toning, Effects, Fringing, Details, Curves, Vignette, Grain, LUT

Filters:
• Search and discover trendy, new Polarr filters
• Create and share your own Polarr filters… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 277 MB🔞 4+📱 iOS 14.0+🔖 v6.12.1🔄 updated 0d ago🌐 AR, NL, EN, FR, DE +14📂 Photo & Video💰 Free

📅

What Worked™ · Development Pipeline

12 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

📈

Crossed 10,000 ratings — social-proof flywheel kicking in

2026-05

🔄

Monetization changed: freemium → free

2026-03

⭐

Rating ↑ 3.22 → 4.60 (improved 1.38★)

2026-03

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2024-01

📈

Crossed 100 ratings — social-proof flywheel kicking in

2023-11

📈

Crossed 50 ratings — social-proof flywheel kicking in

2023-10

📈

Crossed 10 ratings — social-proof flywheel kicking in

2023-10

⭐

Rating ↑ 2.29 → 2.63 (improved 0.34★)

2023-10

⭐

Rating ↑ 1.83 → 2.29 (improved 0.46★)

2023-10

⭐

Rating ↓ 5.00 → 3.00 (dropped 2.00★)

2023-10

🚀

First tracked snapshot — initial data captured

🔎

ASO Keyword Positions

BEST RANK #16

Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.

filters·#16🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🧪

Tech & Domain Intel — polarr.com

Mail provider: Google Workspace
Tech stack: Google Workspace

Derived from public RDAP + DNS TXT records (no scraping, no login).

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.62148★	3,350	4.62148★ this version
🇧🇷 BR	4.7961★	33,048	4.7961★ this version
🇨🇦 CA	4.58875★	5,048	4.58875★ this version
🇩🇪 DE	4.58355★	3,513	4.58355★ this version
🇫🇷 FR	4.64543★	6,656	4.64543★ this version
🇬🇧 GB	4.599★	5,591	4.599★ this version
🇮🇳 IN	4.60775★	4,362	4.60775★ this version
🇯🇵 JP	4.65419★	4,248	4.65419★ this version
🇺🇸 US	4.6631★	66,792	4.6631★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Polarr: Photo Filters & Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →