PREVIEW: Planner for Instagram
80
Quality Score
Excellent
PREVIEW: Planner for Instagram
High confidence
✍️ bumetric analysis
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PREVIEW: Planner for Instagram is an iOS app from Preview App Pty Ltd in the Photo & Video category, currently rated 4.7★ across 44,259 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$24.8K
per month
→
12-mo forecast
$25.6K – $53.7K
per month
→
24-mo forecast
$31.8K – $95.3K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 17× MRR multiple
💸
~5.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
6.2M
Lifetime downloads (US-equivalent)
Monthly active
1.1M
Daily active
330K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$24.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$23.5K – $39.2K
12 months
$25.6K – $53.7K
24 months
$31.8K – $95.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 36/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
7.9
Revenue Strength
4.4
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
1.6
- 💰 Revenue: Modest — $17K - $37K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.71★ across 44,259 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.9% refund mentions, scam/fraud mentions detected, rating drift -2.25 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $297K-$545K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (44,259 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.48.7
New features & performance improvements for your Preview app.
• Auto-post EVERYTHING!
• Image Splitter tool
• Plan Instagram Stories
• Plan + auto-post Reels
• First comment auto-post
• Reply to comments
• Tag location
• Tag people
• And more!… Full release notes →
• Auto-post EVERYTHING!
• Image Splitter tool
• Plan Instagram Stories
• Plan + auto-post Reels
• First comment auto-post
• Reply to comments
• Tag location
• Tag people
• And more!… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PREVIEW: Planner for Instagram
- Developer
- Preview App Pty Ltd
- Bundle ID
- com.sensio.instapreview
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- The World’s Most Used Instagram Planner
- Description
- Join 20 Million Instagrammers who use Preview Instagram Feed Planner app everyday: SCHEDULE + FILTERS + ANALYTICS + CAPTIONS + TRENDING HASHTAGS and more.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $24.8K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com
- Not found
- Phone
- Not found
- Contact page
- thepreviewapp.com/contact
- About page
- thepreviewapp.com/about-us
📈Ratings growth44,259 ratings+48% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
EVERYTHING you need in ONE app - for Instagram, Facebook and TikTok.
Choose to plan ONLY your Instagram or TikTok posts - or both.
Super easy to use.
Free UNLIMITED Posts, Reels, Insta Stories, rearrange posts, edit, auto-post, best Instagram hashtags, caption ideas, analytics, repost, and more.
What are you waiting for?
Used by +15 million Instagrammers, content creators and business owners.
—— INSTAGRAM PLANNER ——
Preview is the ultimate Instagram feed planner app.
Plan your:
• Photos
• Videos
• Carousels
• Insta Stories
• Reels
• Product Tags
—— WHAT’S INSIDE ——
• Drag and Drop… View full description on the official store →
Choose to plan ONLY your Instagram or TikTok posts - or both.
Super easy to use.
Free UNLIMITED Posts, Reels, Insta Stories, rearrange posts, edit, auto-post, best Instagram hashtags, caption ideas, analytics, repost, and more.
What are you waiting for?
Used by +15 million Instagrammers, content creators and business owners.
—— INSTAGRAM PLANNER ——
Preview is the ultimate Instagram feed planner app.
Plan your:
• Photos
• Videos
• Carousels
• Insta Stories
• Reels
• Product Tags
—— WHAT’S INSIDE ——
• Drag and Drop… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 49 MB🔞 4+📱 iOS 13.0+🔖 v3.48.7🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.35 → 4.60 (improved 2.25★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-07
⭐
Rating ↓ 4.22 → 3.90 (dropped 0.32★)
2021-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-07
⭐
Rating ↓ 4.63 → 4.22 (dropped 0.41★)
2021-07
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 450 reviews across 5 markets● 47% positive · ● 20% neutral · ● 33% negative · Rating drift: -2.25★ (declining — recent 50: 2.46★ vs lifetime: 4.71★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.37
🇺🇸 US
+0.16
🇫🇷 FR
+0.07
🇧🇷 BR
-0.01
🇩🇪 DE
-0.25
Top praise themes
free version ×5 plan feed ×5 planning feed ×4 update reels ×4 please add ×3 change grid ×3 grid size ×3 pas avoir ×3
Top complaint themes
doesn work ×23 customer service ×17 auto post ×12 business account ×11 minha conta ×10 won let ×9 impossible connecter ×9 professional account ×8
Risk signals
Refund mentions: 2.9% Subscription complaints: 5% Bug mentions: 4% Fraud / scam mentions: 1.6%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.6814★ | 7,423 | 4.6814★ this version |
| 🇧🇷 BR | 4.78915★ | 11,781 | 4.78915★ this version |
| 🇨🇦 CA | 4.67265★ | 8,850 | 4.67265★ this version |
| 🇩🇪 DE | 4.60437★ | 4,896 | 4.60437★ this version |
| 🇫🇷 FR | 4.65896★ | 7,873 | 4.65896★ this version |
| 🇬🇧 GB | 4.66317★ | 10,234 | 4.66317★ this version |
| 🇮🇳 IN | 4.65564★ | 2,933 | 4.65564★ this version |
| 🇯🇵 JP | 4.63178★ | 516 | 4.63178★ this version |
| 🇺🇸 US | 4.7146★ | 44,317 | 4.7146★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PREVIEW: Planner for Instagram: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why high confidence: 44,259 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does PREVIEW make per month?▴
Based on our ML-calibrated revenue forecast, PREVIEW earns approximately $24K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like PREVIEW?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes PREVIEW?▴
PREVIEW is published by Preview App Pty Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PREVIEW's BU Score?▴
PREVIEW has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.