Project Indigo
51
Quality Score
Solid
Project Indigo
Medium confidence
✍️ bumetric analysis
“
Project Indigo is an iOS app from Adobe Labs, Inc. in the Photo & Video category, currently rated 3.7★ across 663 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 51: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (267 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
👥 Estimated audience size
92K
Lifetime downloads (US-equivalent)
Monthly active
16K
Daily active
4.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 32/100INDIE TIERFREE (NO MONETIZATION)limited signalGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
4.7
Revenue Strength
2.7
Monetization Maturity
0.5
Defensibility
2.2
Market Position
2.0
Operational Safety
5.3
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.73★ across 663 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — bug mentions above category norm.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| slowREVIEW | −$1,200 | |
| New app (11 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (663 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0.12
Bug fixes and improvements:
- Fixed an issue where a developed JPEG was not included in the Indigo album.
- Fixed an issue where a JPEG computed by Tech Preview features was not included in the Indigo album.… Full release notes →
- Fixed an issue where a developed JPEG was not included in the Indigo album.
- Fixed an issue where a JPEG computed by Tech Preview features was not included in the Indigo album.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Project Indigo
- Developer
- Adobe Labs, Inc.
- Bundle ID
- com.adobelabs.bonsai
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $408/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth678 ratings+1256% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (10 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to Project Indigo, a new camera experience from Adobe Labs. With a custom computational photography pipeline, a natural image look, and full set of manual camera controls, it offers something for professional and casual photographers alike. Also with new controls for computational cameras and a glimpse into the future of AI image processing on our Tech Previews page.
Available for iPhone 12 and 13 Pro/Pro Max, and all 14, 15, 16, or 17-series devices, and initial support for iPads.
For best experience we recommend using iPhone 15 Pro or newer.
A COMPUTATIONAL PHOTOGRAPHY CAMERA… View full description on the official store →
Available for iPhone 12 and 13 Pro/Pro Max, and all 14, 15, 16, or 17-series devices, and initial support for iPads.
For best experience we recommend using iPhone 15 Pro or newer.
A COMPUTATIONAL PHOTOGRAPHY CAMERA… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 267 MB🔞 4+📱 iOS 18.5+🔖 v1.0.12🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.25 → 3.73 (improved 0.48★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-06
⭐
Rating ↓ 4.13 → 3.78 (dropped 0.35★)
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-06
⭐
Rating ↓ 4.75 → 4.20 (dropped 0.55★)
2025-06
🚀
First tracked snapshot — initial data captured
2025-06
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
🗣
Voice of Customer
Based on 627 reviews across 8 markets● 60% positive · ● 17% neutral · ● 24% negative · Rating drift: -0.19★ (declining — recent 50: 3.54★ vs lifetime: 3.73★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.45
🇬🇧 GB
+0.44
🇮🇳 IN
+0.42
🇺🇸 US
+0.39
🇦🇺 AU
+0.30
🇫🇷 FR
+0.17
🇧🇷 BR
-0.01
🇩🇪 DE
-0.10
Top praise themes
iphone pro ×44 pro max ×26 image quality ×15 default camera ×15 stock camera ×15 ios camera ×11 low light ×11 iphone camera ×10
Top complaint themes
iphone pro ×46 pro max ×23 shutter sound ×22 support iphone ×16 doesn work ×11 iphone support ×11 phone overheating ×10 work iphone ×9
Risk signals
Bug mentions: 11%
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.58929★ | 56 | 3.58929★ this version |
| 🇧🇷 BR | 3.10373★ | 241 | 3.10373★ this version |
| 🇨🇦 CA | 3.25882★ | 85 | 3.25882★ this version |
| 🇩🇪 DE | 3.56863★ | 102 | 3.56863★ this version |
| 🇫🇷 FR | 4.04444★ | 45 | 4.04444★ this version |
| 🇬🇧 GB | 3.33945★ | 109 | 3.33945★ this version |
| 🇮🇳 IN | 3.09446★ | 307 | 3.09446★ this version |
| 🇺🇸 US | 3.73145★ | 674 | 3.73145★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Project Indigo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 663 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Project Indigo make per month?▴
Based on our ML-calibrated revenue forecast, Project Indigo earns approximately $408/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Project Indigo?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Project Indigo?▴
Project Indigo is published by Adobe Labs, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Project Indigo's BU Score?▴
Project Indigo has a BU Score of 51/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.