Spiegel Deluxe
73
Quality Score
Strong
Spiegel Deluxe
Medium confidence
✍️ bumetric analysis
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Spiegel Deluxe is an iOS app from Uniqo Lab. in the Photo & Video category, currently rated 4.5★ across 4,335 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 16× MRR multiple
💸
~2.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
605K
Lifetime downloads (US-equivalent)
Monthly active
105K
Daily active
31K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
7.3
Product Quality
8.2
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.53★ across 4,335 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 732d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (732d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (4,335 ratings)METRIC | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.5.7
Improved camera work
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Spiegel Deluxe
- Developer
- Uniqo Lab.
- Bundle ID
- com.jasonkatzer.makeupmirror
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES
Company
- Website
- Not found
- Tagline
- Sign in
- Description
- Access Google Drive with a Google account (for personal use) or Google Workspace account (for business use).
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.9K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,335 ratings+879% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The best mirror is the one that is always with you. Using the front camera on your iPhone, iPod, or iPad, Mirror Deluxe reflect an image even better than your compact. Flip the image horizontally, freeze it, zoom in, or take a selfie. It's your vanity mirror for the 21st century!
MIRROR MIRROR ON MY PHONE
- FREEZE the mirror to check out your reflection
- Pinch to ZOOM and examine your face makeup up close
- FLIP the image to see yourself as others see you
- Like what you see? SAVE your photo to the Camera Roll!
- NIGHT MODE allows you correcting makeup in the dark
REFLECTION FEATURES… View full description on the official store →
MIRROR MIRROR ON MY PHONE
- FREEZE the mirror to check out your reflection
- Pinch to ZOOM and examine your face makeup up close
- FLIP the image to see yourself as others see you
- Like what you see? SAVE your photo to the Camera Roll!
- NIGHT MODE allows you correcting makeup in the dark
REFLECTION FEATURES… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 29 MB🔞 4+📱 iOS 14.0+🔖 v6.5.7🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +5📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-05
⭐
Rating ↓ 4.75 → 4.40 (dropped 0.35★)
2021-04
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2021-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.41899★ | 179 | 4.41899★ this version |
| 🇧🇷 BR | 4.63309★ | 278 | 4.63309★ this version |
| 🇨🇦 CA | 4.42276★ | 615 | 4.42276★ this version |
| 🇩🇪 DE | 4.31744★ | 4,237 | 4.31744★ this version |
| 🇫🇷 FR | 4.21026★ | 4,580 | 4.21026★ this version |
| 🇬🇧 GB | 4.41047★ | 363 | 4.41047★ this version |
| 🇮🇳 IN | 4.5641★ | 39 | 4.5641★ this version |
| 🇯🇵 JP | 4.17963★ | 874 | 4.17963★ this version |
| 🇺🇸 US | 4.52639★ | 4,339 | 4.52639★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Spiegel Deluxe: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Uniqo Lab.
View all →📦 Portfolio summaryINDIE studio
7apps·$64K/mocombined
✓ Diversified — top app contributes 30%; risk spread across portfolio
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About this analysis
Why medium confidence: 4,335 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Spiegel Deluxe make per month?▴
Based on our ML-calibrated revenue forecast, Spiegel Deluxe earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Spiegel Deluxe?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Spiegel Deluxe?▴
Spiegel Deluxe is published by Uniqo Lab. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Spiegel Deluxe's BU Score?▴
Spiegel Deluxe has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.