Strava: Run, Bike, Walk
86
Quality Score
Excellent
Strava: Run, Bike, Walk
High confidence
✍️ bumetric analysis
“
Strava: Run, Bike, Walk is an iOS app from Strava, Inc. in the Health & Fitness category, currently rated 4.8★ across 359,064 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 86: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (434 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.2M
↳ What it would sell for · not monthly revenue
Marketplace range $900K – $1.5M · 20× MRR multiple
💸
~9.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
25.0M
Lifetime downloads (US-equivalent)
Monthly active
5.5M
Daily active
1.9M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.0
Product Quality
9.6
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 359,064 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 17 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (359,064 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (21 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v466.0.0
Subscribers can now tell Strava what they’re working toward, whether that’s building strength or training for a race, and get more personalized workouts and insights tailored to your goals.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Strava: Run, Bike, Walk
- Developer
- Strava, Inc.
- Bundle ID
- com.strava.stravaride
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- CS, DA, NL, EN, FR, DE, ID, IT, JA, MS, NB, PL, PT, RU, ZH, ES, SV, TH, ZH, TR, VI
Company
- Website
- www.strava.com
- Tagline
- Community-Powered Motivation
- Description
- Strava connects millions of runners, cyclists, hikers, walkers and other active people through the sports they love – all on our mobile app and website.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $37.5M ($31.1M – $37.5M)AI medium
- AI annual estimate
- $450.0M/yr
- ML model estimate / mo
- $58.5K/mo
- Top-grossing rank
- 🇬🇧#1 /100 🇫🇷#1 /100 🇨🇦#1 /100 🇦🇺#1 /100 🇧🇷#1 /100 🇩🇪#2 /100 🇮🇳#2 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/strava
- linkedin.com/company/strava-inc.
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Strava · instagram instagram.com/strava · linkedin linkedin.com/company/strava-inc. · twitter twitter.com/strava · youtube youtube.com/stravainc
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- strava.com/about
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Strava, Inc. is estimated to generate an annual revenue of approximately $450 million from its app subscriptions, which constitute about 90% of its total revenue. This translates to a monthly estimate of $37.5 million, with a lower estimate of $31.1 million based on reported 2025 figures.
Sources mentioned: ElectroIQ, Sacra, Money Maze Podcast Blog, Untaylored, Business of Apps, Trail Waves - Substack, Contrary Research, Reddit, Sensor Tower, Huddle Up | Joe Pompliano
📈Ratings growth359,064 ratings+22% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#1 /100
🇫🇷FR#1 /100
🇨🇦CA#1 /100
🇦🇺AU#1 /100
🇧🇷BR#1 /100
🇩🇪DE#2 /100
🇮🇳IN#2 /100
🇺🇸US#3 /100
🇯🇵JP#5 /100
📊Category Rank Trajectory#1 now · best #1 · worst #28
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
*App Store Award Winner -Apple Watch App of the Year*
Strava makes fitness tracking social. We house your entire active journey in one spot – and you get to share it with friends. Here’s how:
• Record everything – runs, rides, hikes, yoga and over 50+ other sport types. Think of Strava as the homebase of your movement.
• See the full story of your strength training – Lifting in the gym weekly, doing HIIT workouts, and showing up to your group weight training classes? Use your favorite device or strength app and your exercises, sets, reps, weights and a muscle map show up automatically.… View full description on the official store →
Strava makes fitness tracking social. We house your entire active journey in one spot – and you get to share it with friends. Here’s how:
• Record everything – runs, rides, hikes, yoga and over 50+ other sport types. Think of Strava as the homebase of your movement.
• See the full story of your strength training – Lifting in the gym weekly, doing HIIT workouts, and showing up to your group weight training classes? Use your favorite device or strength app and your exercises, sets, reps, weights and a muscle map show up automatically.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 434 MB🔞 12+📱 iOS 17.0+🔖 v466.0.0🔄 updated 0d ago🌐 CS, DA, NL, EN, FR +16📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.50 → 4.81 (improved 0.31★)
2026-05
🔧
Shipped update — v? → v462.0.0
2026-04
⭐
Rating ↑ 2.99 → 4.50 (improved 1.51★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-09
⭐
Rating ↓ 3.43 → 3.13 (dropped 0.30★)
2025-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-09
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2025-09
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2025-09
🚀
First tracked snapshot — initial data captured
2025-09
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
🔎
ASO Keyword Positions
BEST RANK #2Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
running tracker·#2🇺🇸step counter·#24🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — strava.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Google Workspace · Loom
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.7991★ | 73,082 | 4.7991★ this version |
| 🇧🇷 BR | 4.85874★ | 112,119 | 4.85874★ this version |
| 🇨🇦 CA | 4.78679★ | 62,389 | 4.78679★ this version |
| 🇩🇪 DE | 4.53238★ | 26,791 | 4.53238★ this version |
| 🇫🇷 FR | 4.66159★ | 52,439 | 4.66159★ this version |
| 🇬🇧 GB | 4.75027★ | 127,556 | 4.75027★ this version |
| 🇮🇳 IN | 4.79864★ | 13,379 | 4.79864★ this version |
| 🇯🇵 JP | 4.5461★ | 18,826 | 4.5461★ this version |
| 🇺🇸 US | 4.81203★ | 359,064 | 4.81203★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Strava: Run, Bike, Walk: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Strava, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$92K/mocombined
Lead-app heavy — top app contributes 63%
About this analysis
Why high confidence: 359,064 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Strava make per month?▴
Based on our ML-calibrated revenue forecast, Strava earns approximately $58K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Strava?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Strava?▴
Strava is published by Strava, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Strava's BU Score?▴
Strava has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.