Synology Photos
49
Quality Score
Emerging
Synology Photos
Medium confidence
✍️ bumetric analysis
“
Synology Photos is an iOS app from Synology Inc. in the Photo & Video category, currently rated 3.0★ across 559 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 49: Emerging (early traction worth watching). For a Photo & Video app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$410/mo · 7K ratings · 3.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (162 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 11× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
11× MRR
👥 Estimated audience size
78K
Lifetime downloads (US-equivalent)
Monthly active
14K
Daily active
4.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.8
Product Quality
4.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.4
Market Position
0.6
Operational Safety
8.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.04★ across 559 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($18K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Below-average rating (3.0★)METRIC | −$1,500 | |
| Multilingual (21 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (559 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.3.2
Fixed Bugs:
1. Fixed an issue where photos restored from the OneDrive recycle bin might not back up successfully.
2. Fixed an issue where high bitrate videos might get stuck loading during playback.
3.… Full release notes →
1. Fixed an issue where photos restored from the OneDrive recycle bin might not back up successfully.
2. Fixed an issue where high bitrate videos might get stuck loading during playback.
3.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Synology Photos
- Developer
- Synology Inc.
- Bundle ID
- com.synology.kailash
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- CS, DA, NL, EN, FR, DE, HU, IT, JA, KO, NB, NN, PL, PT, RU, ZH, ES, SV, TH, ZH, TR
Company
- Website
- Not found
- Tagline
- Always clear — day, night, near, far.
- Description
- Synology uniquely enables you to manage, secure, and protect your data - at the scale needed to accommodate the exponential data growth of the digital world.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $7.0K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/synology?ref=nf · instagram instagram.com/synology.official · twitter twitter.com/synology · youtube youtube.com/user/synologyinc
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- synology.com/company/legal/privacy
📈Ratings growth559 ratings+32% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
**Synology NAS and the Synology Photos service enabled are required for this application.**
**For optimal experience, DSM 7.2 or above is recommended.**
A flexible and comprehensive management tool that allows photo backup and browsing by chronological order or folder structure. Explore photos of loved ones or favorite vacation spots through AI recognition and auto-created albums. Group photos by themes or topics of your choice. Enjoy cherished memories in the palm of your hand.
**For optimal experience, DSM 7.2 or above is recommended.**
A flexible and comprehensive management tool that allows photo backup and browsing by chronological order or folder structure. Explore photos of loved ones or favorite vacation spots through AI recognition and auto-created albums. Group photos by themes or topics of your choice. Enjoy cherished memories in the palm of your hand.
App Specs
🔐 Own this app? Claim & verify MRR →💾 162 MB🔞 4+📱 iOS 16.0+🔖 v2.3.2🔄 updated 0d ago🌐 CS, DA, NL, EN, FR +16📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.60 → 3.04 (improved 0.44★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 3.10 → 2.60 (dropped 0.50★)
2026-03
⭐
Rating ↑ 2.60 → 3.10 (improved 0.50★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-12
⭐
Rating ↓ 3.75 → 3.20 (dropped 0.55★)
2020-12
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
2020-12
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇩🇪 DE | 3.0873★ | 756 | 3.0873★ this version |
| 🇺🇸 US | 3.03209★ | 561 | 3.03209★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Synology Photos: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Synology Inc.
View all →📦 Portfolio summaryINDIE studio
20apps·$18K/mocombined
✓ Diversified — top app contributes 37%; risk spread across portfolio
Similar apps in Photo & Video
About this analysis
Why medium confidence: 559 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Synology Photos make per month?▴
Based on our ML-calibrated revenue forecast, Synology Photos earns approximately $7.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Synology Photos?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Synology Photos?▴
Synology Photos is published by Synology Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Synology Photos's BU Score?▴
Synology Photos has a BU Score of 49/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.