White Noise Lite
80
Quality Score
Excellent
White Noise Lite
High confidence
✍️ bumetric analysis
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White Noise Lite is an iOS app from TMSOFT in the Health & Fitness category, currently rated 4.8★ across 267,678 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.8K/mo · 67K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (89 MB) | +$15K |
| ⚙ Health & Fitness complexity ×1.40 | +$26K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 20× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
18.5M
Lifetime downloads (US-equivalent)
Monthly active
4.0M
Daily active
1.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.6
Product Quality
9.7
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 267,678 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (267,678 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (17y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.3
This update includes refreshed app icons, library updates, and bug fixes!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- White Noise Lite
- Developer
- TMSOFT
- Bundle ID
- com.tmsoft.WhiteNoiseLite
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- www.tmsoft.com
- Tagline
- Home of the Official White Noise App
- Description
- Official home of White Noise for iOS, Android, Mac, Windows. Millions of people use White Noise to relax and sleep better.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- tmsoft.com/white-noise/support
- About page
- tmsoft.com/about
✨AI Revenue EstimateCONFIDENCE: LOW
Direct public revenue data for the iOS app "White Noise Lite" by TMSOFT is not available from the searched sources. While the broader white noise app market is substantial, with some comparable apps generating monthly revenues of $80,000 to $200,000, specific figures for TMSOFT's "White Noise Lite" could not be found. TMSOFT's flagship "White Noise" app was a #1 hit, and their "Box Fan" sound has been streamed over 21 million times, indicating overall popularity for the company's offerings.
Sources mentioned: Sensor Tower, TMSOFT, Adapty
📈Ratings growth267,678 ratings+29% lifetimeShow 3-year history estimate ▾
Tracked (48 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Do you have trouble going to sleep? Are you traveling on a plane and need a quick power nap? Does your newborn baby wake up in the middle of the night? There are numerous benefits to using White Noise:
• Helps you sleep by blocking distractions
• Relaxes and reduces stress
• Pacifies fussy and crying babies
• Increases focus while enhancing privacy
• Soothes headaches and migraines
• Masks tinnitus (ringing of the ears)
Even when you’re asleep, your brain is constantly scanning and listening for sounds.… View full description on the official store →
• Helps you sleep by blocking distractions
• Relaxes and reduces stress
• Pacifies fussy and crying babies
• Increases focus while enhancing privacy
• Soothes headaches and migraines
• Masks tinnitus (ringing of the ears)
Even when you’re asleep, your brain is constantly scanning and listening for sounds.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 89 MB🔞 4+📱 iOS 14.0+🔖 v8.3🔄 updated 0d ago🌐 EN, FR, ES📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v8.3
2026-04
⭐
Rating ↑ 4.43 → 4.83 (improved 0.40★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-12
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.72907★ | 3,905 | 4.72907★ this version |
| 🇧🇷 BR | 4.84367★ | 403 | 4.84367★ this version |
| 🇨🇦 CA | 4.76048★ | 15,243 | 4.76048★ this version |
| 🇩🇪 DE | 4.63404★ | 235 | 4.63404★ this version |
| 🇫🇷 FR | 4.64492★ | 276 | 4.64492★ this version |
| 🇬🇧 GB | 4.735★ | 4,868 | 4.735★ this version |
| 🇮🇳 IN | 4.66533★ | 251 | 4.66533★ this version |
| 🇯🇵 JP | 4.6593★ | 408 | 4.6593★ this version |
| 🇺🇸 US | 4.82486★ | 268,765 | 4.82486★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for White Noise Lite: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by TMSOFT
View all →📦 Portfolio summaryMID studio
32apps·$121K/mocombined
✓ Diversified — top app contributes 35%; risk spread across portfolio
About this analysis
Why high confidence: 267,678 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does White Noise Lite make per month?▴
Based on our ML-calibrated revenue forecast, White Noise Lite earns approximately $8.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like White Noise Lite?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes White Noise Lite?▴
White Noise Lite is published by TMSOFT on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is White Noise Lite's BU Score?▴
White Noise Lite has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.