YouCam Makeup: Face Editor
78
Quality Score
Strong
YouCam Makeup: Face Editor
High confidence
✍️ bumetric analysis
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YouCam Makeup: Face Editor is an iOS app from PERFECT MOBILE CORP. in the Photo & Video category, currently rated 4.8★ across 153,463 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$7.1K/mo · 4.1M ratings · 4.1★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (232 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
21.0M
Lifetime downloads (US-equivalent)
Monthly active
3.8M
Daily active
1.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.0
Product Quality
9.5
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 153,463 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (153,463 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (26 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.43.4
Get ready for our new high-precision tools and smarter AI to help you nail every look!
AI Image Generator: Now featuring ChatGPT 2.0! Experience smarter prompt understanding and even more realistic, high-fidelity results for all your AI-generated creations.… Full release notes →
AI Image Generator: Now featuring ChatGPT 2.0! Experience smarter prompt understanding and even more realistic, high-fidelity results for all your AI-generated creations.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- YouCam Makeup: Face Editor
- Developer
- PERFECT MOBILE CORP.
- Bundle ID
- com.cyberlink.youcammakeup
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 9+
- Languages
- AR, CS, DA, NL, EN, FI, FR, DE, ID, IT, JA, KO, MS, NB, FA, PT, RU, SR, ZH, SK, SL, ES, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $900.0K ($800.0K – $1.0M)AI medium
- AI annual estimate
- $10.8M/yr
- ML model estimate / mo
- $5.1K/mo
- Top-grossing rank
- 🇧🇷#26 /100 🇫🇷#36 /100 🇯🇵#38 /100 🇬🇧#40 /100 🇨🇦#45 /100 🇺🇸#46 /100 🇩🇪#47 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "YouCam Makeup: Face Editor" is estimated to generate approximately $900,000 in monthly revenue in the US, based on recent data. This leads to an estimated annual revenue of $10.8 million in the US market.
Sources mentioned: Sensor Tower, Adapty, Perfect Corp.
📈Ratings growth153,463 ratings+35% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇧🇷BR#26 /100
🇫🇷FR#36 /100
🇯🇵JP#38 /100
🇬🇧GB#40 /100
🇨🇦CA#45 /100
🇺🇸US#46 /100
🇩🇪DE#47 /100
🇦🇺AU#54 /100
📊Category Rank Trajectory#26 now · best #24 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
YouCam Makeup is your go-to face editor and makeup app for natural results. Retouch photos with a professional makeup and body editor, hairstyle try-on, hair color changer. From daily looks to red-carpet glam and effortless face retouch, YouCam Makeup is your all-in-one selfie editor and AI beauty cam.
Top Features:
AI Agent with NEW Memory Support
• AI Beauty Agent: Your personal stylist now remembers your preferences! Talk or type for tailored beauty advice and faster, smarter editing.
• Shop Search: Instantly discover and shop for the beauty products you try on virtually.… View full description on the official store →
Top Features:
AI Agent with NEW Memory Support
• AI Beauty Agent: Your personal stylist now remembers your preferences! Talk or type for tailored beauty advice and faster, smarter editing.
• Shop Search: Instantly discover and shop for the beauty products you try on virtually.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 232 MB🔞 9+📱 iOS 16.0+🔖 v6.43.4🔄 updated 0d ago🌐 AR, CS, DA, NL, EN +21📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.47 → 4.60 (improved 2.13★)
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-10
⭐
Rating ↓ 3.80 → 3.33 (dropped 0.47★)
2024-10
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2024-10
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2024-10
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #19Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
selfie camera·#19🇺🇸filters·#39🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.63658★ | 5,140 | 4.63658★ this version |
| 🇧🇷 BR | 4.73745★ | 43,218 | 4.73745★ this version |
| 🇨🇦 CA | 4.65259★ | 8,451 | 4.65259★ this version |
| 🇩🇪 DE | 4.61494★ | 11,193 | 4.61494★ this version |
| 🇫🇷 FR | 4.56602★ | 11,411 | 4.56602★ this version |
| 🇬🇧 GB | 4.64753★ | 11,964 | 4.64753★ this version |
| 🇯🇵 JP | 4.32907★ | 9,767 | 4.32907★ this version |
| 🇺🇸 US | 4.74572★ | 153,716 | 4.74572★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for YouCam Makeup: Face Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by PERFECT MOBILE CORP.
View all →📦 Portfolio summaryINDIE studio
4apps·$22K/mocombined
✓ Diversified — top app contributes 44%; risk spread across portfolio
Similar apps in Photo & Video
About this analysis
Why high confidence: 153,463 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does YouCam Makeup make per month?▴
Based on our ML-calibrated revenue forecast, YouCam Makeup earns approximately $5.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like YouCam Makeup?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes YouCam Makeup?▴
YouCam Makeup is published by PERFECT MOBILE CORP. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is YouCam Makeup's BU Score?▴
YouCam Makeup has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.