The Sims™ FreePlay
79
Quality Score
Strong
The Sims™ FreePlay
High confidence
✍️ bumetric analysis
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The Sims™ FreePlay is an Android app from ELECTRONIC ARTS in the Simulation category, currently rated 4.4★ across 1,037,646 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 79: Strong (healthy traction). For a Simulation app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Simulation complexity ×2.00 | +$50K |
| 🌐Cross-platform reach (iOS + Android) | +$55K |
Total estimate$155K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 16× MRR multiple
💸~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating ≥ 4.4 (solid) | +8% |
| 🏷Simulation category multiple | -10% |
| ⭐Mature user base (1M+ ratings) | +8% |
Final multiple16× MRR
👥 Estimated audience size
145.0M
Lifetime downloads (US-equivalent)
Monthly active
21.5M
Daily active
6.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Simulation engagement | ~140 installs / rating |
| 🔁Simulation D30 retention | 15% |
| 📍DAU / MAU stickiness | 0.30 |
DAU / MAU30% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷Category context | Simulation |
| 📦Tiny game bundle | → Native 2D engine |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
7.7
Product Quality
8.8
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.42★ across 1,037,646 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,037,646 ratings)METRIC | +$12,000 | |
| Good rating (4.4★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v114.0.2🔄 updated 0d ago📂 Simulation💰 Free
📝 About this app
This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items.
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES… View full description on the official store →
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES… View full description on the official store →
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Sims™ FreePlay
- Developer
- ELECTRONIC ARTS
- Bundle ID
- com.ea.games.simsfreeplay_na
- App Store URL
- Open in App Store
- Category
- Simulation
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $900.0K ($300.0K – $1.2M)AI medium
- AI annual estimate
- $10.8M/yr
- ML model estimate / mo
- $4.5K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The Android app "The Sims™ FreePlay" is estimated to generate approximately $900,000 in monthly revenue, based on recent Sensor Tower data showing individual major markets like the US, UK, and Australia each contributing around $300,000. This leads to an estimated annual revenue of $10.8 million.
Sources mentioned: Sensor Tower
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
More by ELECTRONIC ARTS
View all →📦 Portfolio summaryMID studio
28apps·$159K/mocombined
✓ Diversified — top app contributes 16%; risk spread across portfolio
Full revenue analysis
Read the article-style breakdown for The Sims™ FreePlay: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 1,037,646 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The Sims™ FreePlay make per month?▴
Based on our ML-calibrated revenue forecast, The Sims™ FreePlay earns approximately $4.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The Sims™ FreePlay?▴
Browse the full Simulation category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The Sims™ FreePlay?▴
The Sims™ FreePlay is published by ELECTRONIC ARTS on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Sims™ FreePlay's BU Score?▴
The Sims™ FreePlay has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.