My Little Pony: Magic Princess
75
Quality Score
Strong
My Little Pony: Magic Princess
High confidence
✍️ bumetric analysis
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My Little Pony: Magic Princess is an Android app from Gameloft SE in the Casual category, currently rated 3.9★ across 1,426,672 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 75: Strong (healthy traction). For a Casual app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.9y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Casual complexity ×1.50 | +$25K |
| 🌐 Cross-platform reach (iOS + Android) | +$41K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $45K – $75K · 12× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Casual category multiple | -22% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
12× MRR
👥 Estimated audience size
313.5M
Lifetime downloads (US-equivalent)
Monthly active
18.5M
Daily active
6.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Casual engagement | ~220 installs / rating |
| 🔁 Casual D30 retention | 6% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Casual |
| 📦 Tiny game bundle | → Native 2D engine |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
7.7
Product Quality
7.8
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.89★ across 1,426,672 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Little Pony: Magic Princess
- Developer
- Gameloft SE
- Bundle ID
- com.gameloft.android.ANMP.GloftPOHM
- App Store URL
- Open in App Store
- Category
- Casual
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $100.0KAI medium
- AI annual estimate
- $1.2M/yr
- ML model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The Android app "My Little Pony: Magic Princess" by Gameloft SE is estimated to generate approximately $100,000 in monthly revenue worldwide. This projects to an annual revenue of $1,200,000.
Sources mentioned: Sensor Tower
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Saddle up for fun, friendship and adventure with all of the most popular ponies in Equestria in the free official game based on the phenomenal MLP TV show.
Only Twilight Sparkle -- the student of Princess Celestia -- and her friends Rainbow Dash, Fluttershy and the rest can save the day for every horse in the city as they farm resources, meet cute friends and reach for their dreams.
· Over 300 characters: Meet a royal prince or princess one day, a cute adventure-seeking horse the next day and who knows what the next. Give them places to stay, nibble on hay and hear what they have to say.… View full description on the official store →
Only Twilight Sparkle -- the student of Princess Celestia -- and her friends Rainbow Dash, Fluttershy and the rest can save the day for every horse in the city as they farm resources, meet cute friends and reach for their dreams.
· Over 300 characters: Meet a royal prince or princess one day, a cute adventure-seeking horse the next day and who knows what the next. Give them places to stay, nibble on hay and hear what they have to say.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v11.1.0k🔄 updated 0d ago📂 Casual💰 Free
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My Little Pony: Magic Princess: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Gameloft SE
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18apps·$173K/mocombined
✓ Diversified — top app contributes 15%; risk spread across portfolio
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About this analysis
Why high confidence: 1,426,672 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does My Little Pony make per month?▴
Based on our ML-calibrated revenue forecast, My Little Pony earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like My Little Pony?▴
Browse the full Casual category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes My Little Pony?▴
My Little Pony is published by Gameloft SE on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Little Pony's BU Score?▴
My Little Pony has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.