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CapCut: Photo & Video Editor

86
Quality Score
Excellent

CapCut: Photo & Video Editor

High confidence
4.6 ✍️ Editor
✍️ bumetric analysis

CapCut: Photo & Video Editor is an iOS app from Bytedance Pte. Ltd in the Photo & Video category, currently rated 4.6★ across 1,110,592 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 86: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$5.2K
per month
12-mo forecast
$5.4K – $11.2K
per month
24-mo forecast
$6.7K – $20.0K
per month
MID tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$140K
What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~6 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (731 MB) +$40K
Photo & Video complexity ×1.55 +$49K
Total estimate $140K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$400K
What it would sell for · not monthly revenue
Marketplace range $300K – $500K · 18× MRR multiple
💸 ~2.9× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.4 (solid) +8%
Mature user base (1M+ ratings) +8%
Final multiple 18× MRR
👥 Estimated audience size
155.0M
Lifetime downloads (US-equivalent)
Monthly active
27.5M
Daily active
8.2M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Photo & Video engagement ~140 installs / rating
🔁 Photo & Video D30 retention 18%
📍 DAU / MAU stickiness 0.30
DAU / MAU 30% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.2K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.9K – $8.2K
12 months
$5.4K – $11.2K
24 months
$6.7K – $20.0K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 49/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
5.3
Product Quality
9.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
10.0
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.62★ across 1,110,592 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: dev shipping weekly.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $93K-$166K. Portfolio play ($22K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (1,110,592 ratings)METRIC
+$12,000
Excellent rating (4.6★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
unique featuresREVIEW
+$1,600
Multilingual (20 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
support teamREVIEW
+$900
priceyREVIEW
−$800
Established app (6y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v18.0.0

- Fixed some known issues and improved the trimming experience.
We thank you for supporting CapCut and look forward to creating beautiful moments together.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
CapCut: Photo & Video Editor
Developer
Bytedance Pte. Ltd
Bundle ID
com.lemon.lvoverseas
App Store URL
Open in App Store
Category
Photo & Video
Content rating
12+
Languages
AR, EN, FR, HE, ID, IT, JA, KO, MS, PL, PT, RU, ZH, ES, TH, ZH, TR, UK, UR, VI

Company

Website
www.capcut.com
Tagline
AI-gestuurde foto - en video -editor voor iedereen
Description
Bewerk YouTube- en Instagram-video's met CapCuts AI-gestuurde video-editor, slimme sjablonen en creatieve effecten. Download CapCut op desktop en mobiel of bewerk online.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$48.0M ($17.6M – $55.0M)AI medium
AI annual estimate
$576.0M/yr
ML model estimate / mo
$22.4K/mo
Top-grossing rank
🇯🇵#2 /100   🇧🇷#2 /100   🇺🇸#3 /100   🇬🇧#3 /100   🇩🇪#3 /100   🇫🇷#3 /100   🇨🇦#3 /100
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials
discord discord.com/invite/UGkTx28Eqh · facebook facebook.com/capcutapp · instagram instagram.com/capcutapp · tiktok tiktok.com/@capcut · youtube youtube.com/c/CapCutofficial
Email
Not found
Phone
Not found
Contact page
capcut.com/nl-nl/help
About page
capcut.com/resource/about-capcut-term…
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "CapCut: Foto- und Video-Editor" is estimated to generate approximately $48 million in monthly revenue, leading to an annual estimate of $576 million. This is based on recent Sensor Tower estimates for April 2026. Global revenue for CapCut (iOS and Android) was reported at $815 million in 2025 and nearly $1.4 billion in 2024.
Sources mentioned: Sensor Tower, Medium, data.ai, Break-Even Point Calculator, Pandaily, Digital Information World, SendShort, Reddit, Appfigures
📈Ratings growth1,110,592 ratings+53% lifetimeShow 3-year history estimate ▾Jun 2023Mar 2025Jun 2026
Tracked (5 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇯🇵JP
#2 /100
🇧🇷BR
#2 /100
🇺🇸US
#3 /100
🇬🇧GB
#3 /100
🇩🇪DE
#3 /100
🇫🇷FR
#3 /100
🇨🇦CA
#3 /100
🇦🇺AU
#3 /100
📊Category Rank Trajectory#2 now · best #2 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

CapCut offers easy-to-use video editing functions, in-APP fonts and effects, advanced features such as keyframe animation, smooth slow-motion, chroma key, and stabilization, to help you capture and snip moments.

Create fancy videos with other unique features: auto captions, text-to-speech, motion tracking, and background removal. Show your personality and go viral on TikTok, YouTube, Instagram, WhatsApp, and Facebook!

FEATURES
Basic video editing
• Trim and shorten clips and split or merge videos.
• Adjust video speed from 0.1x to 100x, and apply speed curves to clips.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 731 MB🔞 12+📱 iOS 13.0+🔖 v18.0.0🔄 updated 0d ago🌐 AR, EN, FR, HE, ID +15📂 Photo & Video💰 Paid
📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v17.6.0
2026-04
Rating ↑ 2.81 → 4.60 (improved 1.79★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔎

ASO Keyword Positions

BEST RANK #1
Ranked for 4 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
video editor·#1🇺🇸vlog editor·#1🇺🇸photo editor·#37🇺🇸slow motion·#41🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for CapCut: Photo & Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Bytedance Pte. Ltd

View all →
📦 Portfolio summaryINDIE studio
2apps·$22K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)

Similar apps in Photo & Video

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 1,110,592 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does CapCut make per month?
Based on our ML-calibrated revenue forecast, CapCut earns approximately $22K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like CapCut?
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes CapCut?
CapCut is published by Bytedance Pte. Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is CapCut's BU Score?
CapCut has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.