CapCut: Photo & Video Editor
86
Quality Score
Excellent
CapCut: Photo & Video Editor
High confidence
✍️ bumetric analysis
“
CapCut: Photo & Video Editor is an iOS app from Bytedance Pte. Ltd in the Photo & Video category, currently rated 4.6★ across 1,110,592 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 86: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.2K
per month
→
12-mo forecast
$5.4K – $11.2K
per month
→
24-mo forecast
$6.7K – $20.0K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$9.6K/mo · 12.7M ratings · 3.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (731 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$400K
↳ What it would sell for · not monthly revenue
Marketplace range $300K – $500K · 18× MRR multiple
💸
~2.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
18× MRR
👥 Estimated audience size
155.0M
Lifetime downloads (US-equivalent)
Monthly active
27.5M
Daily active
8.2M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.2K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.9K – $8.2K
12 months
$5.4K – $11.2K
24 months
$6.7K – $20.0K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 1,110,592 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $93K-$166K. Portfolio play ($22K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,110,592 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| unique featuresREVIEW | +$1,600 | |
| Multilingual (20 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v18.0.0
- Fixed some known issues and improved the trimming experience.
We thank you for supporting CapCut and look forward to creating beautiful moments together.
We thank you for supporting CapCut and look forward to creating beautiful moments together.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- CapCut: Photo & Video Editor
- Developer
- Bytedance Pte. Ltd
- Bundle ID
- com.lemon.lvoverseas
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- AR, EN, FR, HE, ID, IT, JA, KO, MS, PL, PT, RU, ZH, ES, TH, ZH, TR, UK, UR, VI
Company
- Website
- www.capcut.com
- Tagline
- AI-gestuurde foto - en video -editor voor iedereen
- Description
- Bewerk YouTube- en Instagram-video's met CapCuts AI-gestuurde video-editor, slimme sjablonen en creatieve effecten. Download CapCut op desktop en mobiel of bewerk online.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $48.0M ($17.6M – $55.0M)AI medium
- AI annual estimate
- $576.0M/yr
- ML model estimate / mo
- $22.4K/mo
- Top-grossing rank
- 🇯🇵#2 /100 🇧🇷#2 /100 🇺🇸#3 /100 🇬🇧#3 /100 🇩🇪#3 /100 🇫🇷#3 /100 🇨🇦#3 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.com/invite/UGkTx28Eqh · facebook facebook.com/capcutapp · instagram instagram.com/capcutapp · tiktok tiktok.com/@capcut · youtube youtube.com/c/CapCutofficial
- Not found
- Phone
- Not found
- Contact page
- capcut.com/nl-nl/help
- About page
- capcut.com/resource/about-capcut-term…
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "CapCut: Foto- und Video-Editor" is estimated to generate approximately $48 million in monthly revenue, leading to an annual estimate of $576 million. This is based on recent Sensor Tower estimates for April 2026. Global revenue for CapCut (iOS and Android) was reported at $815 million in 2025 and nearly $1.4 billion in 2024.
Sources mentioned: Sensor Tower, Medium, data.ai, Break-Even Point Calculator, Pandaily, Digital Information World, SendShort, Reddit, Appfigures
📈Ratings growth1,110,592 ratings+53% lifetimeShow 3-year history estimate ▾
Tracked (5 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇯🇵JP#2 /100
🇧🇷BR#2 /100
🇺🇸US#3 /100
🇬🇧GB#3 /100
🇩🇪DE#3 /100
🇫🇷FR#3 /100
🇨🇦CA#3 /100
🇦🇺AU#3 /100
📊Category Rank Trajectory#2 now · best #2 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
CapCut offers easy-to-use video editing functions, in-APP fonts and effects, advanced features such as keyframe animation, smooth slow-motion, chroma key, and stabilization, to help you capture and snip moments.
Create fancy videos with other unique features: auto captions, text-to-speech, motion tracking, and background removal. Show your personality and go viral on TikTok, YouTube, Instagram, WhatsApp, and Facebook!
FEATURES
Basic video editing
• Trim and shorten clips and split or merge videos.
• Adjust video speed from 0.1x to 100x, and apply speed curves to clips.… View full description on the official store →
Create fancy videos with other unique features: auto captions, text-to-speech, motion tracking, and background removal. Show your personality and go viral on TikTok, YouTube, Instagram, WhatsApp, and Facebook!
FEATURES
Basic video editing
• Trim and shorten clips and split or merge videos.
• Adjust video speed from 0.1x to 100x, and apply speed curves to clips.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 731 MB🔞 12+📱 iOS 13.0+🔖 v18.0.0🔄 updated 0d ago🌐 AR, EN, FR, HE, ID +15📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v17.6.0
2026-04
⭐
Rating ↑ 2.81 → 4.60 (improved 1.79★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 4 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
video editor·#1🇺🇸vlog editor·#1🇺🇸photo editor·#37🇺🇸slow motion·#41🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for CapCut: Photo & Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Bytedance Pte. Ltd
View all →📦 Portfolio summaryINDIE studio
2apps·$22K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Photo & Video
About this analysis
Why high confidence: 1,110,592 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does CapCut make per month?▴
Based on our ML-calibrated revenue forecast, CapCut earns approximately $22K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like CapCut?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes CapCut?▴
CapCut is published by Bytedance Pte. Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is CapCut's BU Score?▴
CapCut has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.