Deep Sleep with AJ
63
Quality Score
Solid
Deep Sleep with AJ
Medium confidence
✍️ bumetric analysis
“
Deep Sleep with AJ is an iOS app from Universal Relaxation Ltd in the Health & Fitness category, currently rated 4.2★ across 146 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 63: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$8.1K/mo · 1K ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (77 MB) | +$10K |
| ⚙ Health & Fitness complexity ×1.40 | +$24K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $375K · 15× MRR multiple
💸
~3.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
10K
Lifetime downloads (US-equivalent)
Monthly active
2.2K
Daily active
770
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 54/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
8.0
Product Quality
5.9
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.18★ across 146 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($310K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Good rating (4.2★)METRIC | +$800 | |
| Early-stage install base (146 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.4
We update our app regularly so we can make it better for you. What's new?
• Internal improvements and bug fixes
Like the app? Please rate us! Your feedback helps us to improve the app.
• Internal improvements and bug fixes
Like the app? Please rate us! Your feedback helps us to improve the app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Deep Sleep with AJ
- Developer
- Universal Relaxation Ltd
- Bundle ID
- com.hivebrain.DeepSleep
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Relax Change Create with Andrew Johnson
- Description
- At Andrew Johnson, we have a range of Meditation, Mindfulness and Relaxation apps. We are #1 app for sleep and meditation in USA, UK. Beat procrastination and start meditating today.
- Founded
- Not found
- HQ / Address
- Edinburgh
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.7K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth146 ratings+-67% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Start your journey to a better sleep here. If you’re having trouble sleeping, whether through stress or anxiety, this app will help you relax for a better sleep experience.
This guided and gentle meditation is designed to lower stress and take away anxiety, so that you fall into a restful sleep, meaning you wake up the next day feeling energised, refreshed and ready to take on the day.
Ultra-relaxing, this app is designed to help with insomnia and sleep anxiety. Listen in bed for a state of deep calm – use this sleep meditation to relax, switch your mind off and stay asleep all night.… View full description on the official store →
This guided and gentle meditation is designed to lower stress and take away anxiety, so that you fall into a restful sleep, meaning you wake up the next day feeling energised, refreshed and ready to take on the day.
Ultra-relaxing, this app is designed to help with insomnia and sleep anxiety. Listen in bed for a state of deep calm – use this sleep meditation to relax, switch your mind off and stay asleep all night.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 77 MB🔞 17+📱 iOS 12.4+🔖 v9.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 5.00 → 4.18 (dropped 0.82★)
2026-05
💲
Went paid — introduced $2.99 price point
2026-03
⭐
Rating ↑ 4.40 → 5.00 (improved 0.60★)
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2010-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2010-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2009-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2009-11
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.27586★ | 29 | 4.27586★ this version |
| 🇧🇷 BR | 2★ | 1 | 2★ this version |
| 🇨🇦 CA | 4.45833★ | 24 | 4.45833★ this version |
| 🇩🇪 DE | 5★ | 3 | 5★ this version |
| 🇫🇷 FR | 3★ | 2 | 3★ this version |
| 🇬🇧 GB | 4.13636★ | 66 | 4.13636★ this version |
| 🇮🇳 IN | 3★ | 2 | 3★ this version |
| 🇯🇵 JP | 4★ | 1 | 4★ this version |
| 🇺🇸 US | 4.18492★ | 146 | 4.18492★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Deep Sleep with AJ: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Universal Relaxation Ltd
View all →📦 Portfolio summaryMID studio
19apps·$310K/mocombined
✓ Diversified — top app contributes 10%; risk spread across portfolio
About this analysis
Why medium confidence: 146 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Deep Sleep with AJ make per month?▴
Based on our ML-calibrated revenue forecast, Deep Sleep with AJ earns approximately $18K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Deep Sleep with AJ?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Deep Sleep with AJ?▴
Deep Sleep with AJ is published by Universal Relaxation Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Deep Sleep with AJ's BU Score?▴
Deep Sleep with AJ has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.