Depth Of Field Calculator
60
Quality Score
Solid
Depth Of Field Calculator
Low confidence
✍️ bumetric analysis
“
Depth Of Field Calculator is an iOS app from Essence Computing in the Photo & Video category, currently rated 4.6★ across 44 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 60: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 15× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
3.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.64★ across 44 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($34K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (44 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.8.22
Added many new cameras
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Depth Of Field Calculator
- Developer
- Essence Computing
- Bundle ID
- uk.co.esscomp.simplefocal
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Essence Computing Ltd
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.1K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth44 ratings+4300% lifetimeShow 3-year history estimate ▾
Tracked (44 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Camera list updated to beginning October 2024. If yours is not listed please email stating which one is missing and I will be happy to add it to the next release.
Ever taken a picture and wished that either more of it had been in focus or the exact reverse and that less had been in focus? Of course you have I certainly have. But what settings on your camera give which results and what if you change one of those settings what is the Depth of Field then. You can calculate it all yourself but it is not easy. This App takes all of those problems and makes it easy to find the answers.… View full description on the official store →
Ever taken a picture and wished that either more of it had been in focus or the exact reverse and that less had been in focus? Of course you have I certainly have. But what settings on your camera give which results and what if you change one of those settings what is the Depth of Field then. You can calculate it all yourself but it is not easy. This App takes all of those problems and makes it easy to find the answers.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 19 MB🔞 4+📱 iOS 15.6+🔖 v1.8.22🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.50 → 4.64 (improved 1.14★)
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
⭐
Rating ↓ 4.12 → 3.50 (dropped 0.62★)
2010-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2010-03
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2010-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 3 | 5★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 4.28571★ | 7 | 4.28571★ this version |
| 🇩🇪 DE | 3.5★ | 2 | 3.5★ this version |
| 🇫🇷 FR | 4★ | 1 | 4★ this version |
| 🇬🇧 GB | 4.90909★ | 11 | 4.90909★ this version |
| 🇮🇳 IN | 5★ | 1 | 5★ this version |
| 🇯🇵 JP | 1★ | 1 | 1★ this version |
| 🇺🇸 US | 4.63636★ | 44 | 4.63636★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by Essence Computing
View all →📦 Portfolio summaryINDIE studio
4apps·$34K/mocombined
✓ Diversified — top app contributes 49%; risk spread across portfolio
Similar apps in Photo & Video
About this analysis
Why low confidence: only 44 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Depth Of Field Calculator make per month?▴
Based on our ML-calibrated revenue forecast, Depth Of Field Calculator earns approximately $8.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Depth Of Field Calculator?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Depth Of Field Calculator?▴
Depth Of Field Calculator is published by Essence Computing on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Depth Of Field Calculator's BU Score?▴
Depth Of Field Calculator has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.