94
Quality Score
Transcendent
High confidence
✍️ bumetric analysis
“
This iOS app dominates the mobile social sharing niche, specifically focused on visual content and short-form video. Its direct competitors include TikTok for video, and Snapchat for ephemeral sharing, though its broad feature set positions it against a wider array of social platforms. The exceptionally high volume of user ratings, coupled with a strong average score, signals enduring, massive user traction and a mature, established growth stage. This isn't a new entrant; it's a platform with sustained engagement. For the Photo & Video category, a common monetization observation is the strong performance of in-app advertising, often integrated natively within content feeds. Given this app's free model and vast user base, its ad revenue potential is substantial, with a typical ad-to-IAP split heavily favoring ad impressions over direct user purchases in this specific social sub-segment.
BU Score 94 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$20.2K/mo · 168.1M ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (549 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 18× MRR multiple
💸
~2.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
18× MRR
👥 Estimated audience size
4077.0M
Lifetime downloads (US-equivalent)
Monthly active
733.5M
Daily active
220.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
9.4
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 29,124,643 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (29,124,643 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (31 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v432.0.0
Performance optimizations and stability improvements for a smoother, more reliable experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Developer
- Instagram, Inc.
- Bundle ID
- com.burbn.instagram
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- HR, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TL, TH, ZH, TR, UK, VI
Company
- Website
- instagram.com
- Tagline
- Description
- Create an account or log in to Instagram - Share what you're into with the people who get you.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.0M ($980.0K – $1.2M)AI medium
- AI annual estimate
- $12.0M/yr
- ML model estimate / mo
- $15.3K/mo
- Top-grossing rank
- 🇫🇷#21 /100 🇧🇷#27 /100 🇩🇪#32 /100 🇨🇦#41 /100 🇮🇳#41 /100 🇬🇧#46 /100 🇦🇺#76 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Instagram" by Instagram, Inc. is estimated to generate approximately $1 million in monthly revenue from in-app purchases. This figure is a small portion of Instagram's overall revenue, which is predominantly advertising-based and was estimated at $66.9 billion in 2024.
Sources mentioned: Sensor Tower, Appfigures, Business of Apps, Statista
📈Ratings growth29,124,643 ratings+18% lifetimeShow 3-year history estimate ▾
Tracked (4 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇫🇷FR#21 /100
🇧🇷BR#27 /100
🇩🇪DE#32 /100
🇨🇦CA#41 /100
🇮🇳IN#41 /100
🇬🇧GB#46 /100
🇦🇺AU#76 /100
🇯🇵JP#82 /100
🇺🇸US#84 /100
📊Category Rank Trajectory#21 now · best #18 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Little moments lead to big friendships. Share yours on Instagram.
— From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.… View full description on the official store →
— From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 549 MB🔞 12+📱 iOS 16.3+🔖 v432.0.0🔄 updated 0d ago🌐 HR, CS, DA, NL, EN +26📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v428.2.0
2026-04
⭐
Rating ↑ 2.29 → 4.60 (improved 2.31★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
🚀
First tracked snapshot — initial data captured
2026-03
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔎
ASO Keyword Positions
BEST RANK #6Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
boomerang·#6🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — instagram.com
- Tech stack
- Meta (Facebook) Ads · Google Workspace · Microsoft 365
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.68686★ | 1,963,683 | 4.68686★ this version |
| 🇧🇷 BR | 4.80938★ | 10,994,453 | 4.80938★ this version |
| 🇨🇦 CA | 4.64701★ | 2,649,864 | 4.64701★ this version |
| 🇩🇪 DE | 4.59075★ | 2,453,754 | 4.59075★ this version |
| 🇫🇷 FR | 4.64803★ | 3,327,869 | 4.64803★ this version |
| 🇬🇧 GB | 4.70123★ | 4,163,856 | 4.70123★ this version |
| 🇮🇳 IN | 4.66901★ | 7,587,012 | 4.66901★ this version |
| 🇯🇵 JP | 4.5495★ | 4,133,857 | 4.5495★ this version |
| 🇺🇸 US | 4.69064★ | 29,128,817 | 4.69064★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Instagram: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Instagram, Inc.
View all →📦 Portfolio summaryINDIE studio
3apps·$42K/mocombined
Lead-app heavy — top app contributes 70%
About this analysis
Why high confidence: 29,124,643 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Instagram make per month?▴
Based on our ML-calibrated revenue forecast, Instagram earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Instagram?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Instagram?▴
Instagram is published by Instagram, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Instagram's BU Score?▴
Instagram has a BU Score of 94/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.