Simple: AI Weight Loss Coach
85
Quality Score
Excellent
Simple: AI Weight Loss Coach
High confidence
✍️ bumetric analysis
“
Simple: AI Weight Loss Coach is an iOS app from AM APPS in the Health & Fitness category, currently rated 4.7★ across 371,896 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 85: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (262 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$900K
↳ What it would sell for · not monthly revenue
Marketplace range $700K – $1.1M · 20× MRR multiple
💸
~7.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
26.0M
Lifetime downloads (US-equivalent)
Monthly active
5.7M
Daily active
1.9M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 50/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
9.4
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
3.7
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 371,896 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (371,896 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (6y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.47.0
What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day.… Full release notes →
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Simple: AI Weight Loss Coach
- Developer
- AM APPS
- Bundle ID
- com.amapps.simple
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- DA, NL, EN, FR, DE, IT, JA, NB, PL, PT, ES, SV, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $13.3M ($200.0K – $13.3M)AI medium
- AI annual estimate
- $160.0M/yr
- ML model estimate / mo
- $43.9K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Simple: AI Weight Loss Coach" by AM APPS is estimated to have an annual recurring revenue (ARR) of $160 million as of 2025, projected to be maintained in 2026, which translates to approximately $13.3 million monthly. However, third-party estimates for in-app revenue through the Apple App Store are significantly lower, around $200,000 to $260,000 per month, suggesting a substantial portion of revenue is generated via web subscriptions outside the app store.
Sources mentioned: Sensor Tower, Fitt Insider, Preqin, Murray Journal, Tech.eu, Reddit, Apple App Store
📈Ratings growth371,896 ratings+61% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
AI health coach for lasting weight loss
Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.
For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.
What you get with Simple
An AI coach trained by experts… View full description on the official store →
Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.
For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.
What you get with Simple
An AI coach trained by experts… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 262 MB🔞 17+📱 iOS 18.3+🔖 v8.47.0🔄 updated 0d ago🌐 DA, NL, EN, FR, DE +8📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.26 → 4.70 (improved 0.44★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.23 → 4.70 (improved 0.47★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔎
ASO Keyword Positions
BEST RANK #7Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
weight loss·#7🇺🇸fasting tracker·#17🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.58593★ | 17,526 | 4.58593★ this version |
| 🇧🇷 BR | 4.78232★ | 5,770 | 4.78232★ this version |
| 🇨🇦 CA | 4.5652★ | 29,938 | 4.5652★ this version |
| 🇩🇪 DE | 4.45894★ | 9,291 | 4.45894★ this version |
| 🇫🇷 FR | 4.51833★ | 10,254 | 4.51833★ this version |
| 🇬🇧 GB | 4.65289★ | 34,983 | 4.65289★ this version |
| 🇮🇳 IN | 4.7384★ | 3,406 | 4.7384★ this version |
| 🇯🇵 JP | 4.457★ | 593 | 4.457★ this version |
| 🇺🇸 US | 4.69557★ | 377,085 | 4.69557★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Simple: AI Weight Loss Coach: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 371,896 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Simple make per month?▴
Based on our ML-calibrated revenue forecast, Simple earns approximately $43K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Simple?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Simple?▴
Simple is published by AM APPS on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Simple's BU Score?▴
Simple has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.